Marketing using SMS text Messaging

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Marketing using SMS text Messaging

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Marketing using SMS text Messaging

SMS and WAP-Push text message marketing

The growth of the media industry over the last decade is largely attributable to the wealth of new communications media. Applications such as WAP and SMS are now being integrated into the marketing mix of many companies, allowing them to build upon e-commerce and m-commerce channels. Interactive marketing channels, such as SMS and WAP, allow for both business-to-business and business-to-consumer marketing and communication. Many companies are now turning to SMS as the ideal marketing tool – it is product/promotion specific, easily customised, and helps to build upon a company's existing channels, offering solutions for short-term, product orientated brand action goals. aql’s SMS services allow the marketeer to use the Internet as a distribution channel for new marketing campaigns, by sending the mobile handset a special SMS message which triggers the phone to access the relevant internet based content.

Timing –Scheduled Sending

With good marketing – timing is everything. The scheduled sending of a message may be crucial to a marketing campaign, this is why aql have systems which allows the scheduled sending of messages to multiple numbers at a specific time. For example, an insurance company could upload a file which sent out messages to remind their clients two weeks before their policies expired. They would only need to upload the list once – aql’s scheduling service would ensure that the messages went out on the data and time specified.

Interactivity --– 2-way Messaging

A dedicated SMS campaign can be set up to allow targeted customers to reply to messages they receive. Using aql's SMS desktop, replies are stored in an inbox - offering an at-hand database of customer comments, suggestions, or numbers, at no extra cost to the originator. With businesses placing a great deal of emphasis on post-purchase communication with their customers, SMS offers an ideal way of directing customers to an after sales support number, customer helpline or on-line technical help line or on-line purchasing. Most consumers are influenced by external factors in their decision making process. SMS text messaging allows businesses to send accurate and clear information direct to consumers, keeping them informed (eg “your order has been dispatched and will arrive tomorrow morning between 9 and 12”). improve profitability and growth through increased customer interaction.

The more frequently you communicate with your clients in a non-intrusive manner, the more you are likely to be in their minds when they need to make a purchase. Increase your sales by using SMS in a non-intrusive manner such as sending money-off “vouchers” or special offers via text message.

Setting up an SMS Marketing account

If you are sending small campaigns (up to 10,000) at a time, our windows desktop SMS application is ideal, or you could simply use our secure website. In both cases, you can simply sign up online securely and safely and receive your password within minutes.

If your campaigns are of a larger nature (over 10,000 messages on a regular basis), please contact us to discuss pricing. For regular senders, we can offer some of the most competitive pricing in the UK and route your campaigns via stable, reliable UK routes. Our partnership with O2 allows fast reliable delivery of up to 300,000 messages per hour.